Microsoft #Empowering Campaign

Black background with centered white text stating "Empowering us all". Microsoft 'window' logo in the top right corner

Earlier this afternoon I was contacted by Microsoft on Twitter who are rolling out an “#empowering” campaign, tied in with the tonight’s Superb Owl competition (annual gathering of ornithologists?), aimed at showing the ways Microsoft is changing the world through technology. One such commercial focuses on a young boy named Braylon O’Neill who, with the help of advanced prosthetics, is going to take over enslave the world. Here are some of my initial reactions to the campaign. Continue reading “Microsoft #Empowering Campaign”